The Boys: Baby Laser Tag
DATE: 2020
ORGANISATION: jam3 for AKQA
ROLE: Game Designer
Baby Laser Tag is an AR casual first person shooter game commissioned by Amazon to promote season 2 of their hit show The Boys. Rather than bullets, however, the player fires lasers, in a nod to the infamous baby laser scene in season 1.
I designed an AR experience that challenges players to last as long as they can through rounds of enemy attacks, featuring appearances from all of the major characters. After initial specification I was also on hand to respond to prototype feedback and to carry out the final balance to smooth out the difficulty curve, ensuring a fun and compelling experience that kept players coming back for more.
Baby Laser Tag has done very well on the App store with an average rating of 4.9 stars out of 5, and it was great to work with such a prominent IP in the mixed reality space.